There are many tools, strategies and techniques that we can use in the work routine to achieve our goals. However, certain aspects must always be considered before anything. Do you want to know what these factors that are becoming real trends are? So, follow our post.

Is technical knowledge the main thing?

Technical knowledge is essential to perform any work. But there is more subjective knowledge, very related to emotion, that becomes the differential of a brand, product or professional. These are the aspects that affiliates, and companies in general, should pay more attention to.

The customer changes, the followers have certain expectations. We cannot leave everything to a machine or a purely applied technique as in theory. Still, to offer an extra touch, that will differentiate us from the competition.

What are the most important points?

• Humanization: In the past, the issue of humanization was not considered as much. However, over the years, this has changed. Today, the importance of this factor is unanimous in the business world. The content you offer, the videos you share, the way to present the promotions, all these must be planned. Remember that you are not talking to a computer. The images you post are not for a robot. Everything is directed towards people; therefore, humanization cannot be missing. Always seek dialogue, directly or indirectly, because then you will understand what your follower wants, what his need is and how you can act on it.

• Voice relevance: If you still don’t make videos or podcasts, maybe it’s time to start thinking about that possibility. It is even a way of putting humanization into practice. The closer you feel to your followers, the better your appreciation of the brand, the product and yourself. Reading a specific content or watching a video with only animations is not the same thing as generating a relationship of trust by recognizing your voice.

• Shortening of deadlines: You cannot forget the notion of time. This is probably the most valued factor today. People don’t have as much time as they used to. The hours are the same. However, the activities have changed; the amount of free time is different. People have been adapting to these changes and are very demanding. They are not willing to waste time, so you need to shorten sales times. The faster you realize and respond positively to what the person wants, the better. Your customer will be satisfied and will come back.

• Friendly service: The affiliate’s work implies, almost entirely, a dialogue relationship. Both interact, the affiliate provides information, and the follower asks about the processes and functioning. But is the affiliate only a salesperson or a person in charge of supporting? Certainly not. There is a deeper relationship between the affiliate and the follower since the service must be much more personalized. And the main thing, the relationship is not just a customer-seller but involves trust. That is a relationship without many formalities, lasting and with that feeling of dealing with someone you know. 

Now tell me, are these four factors already a reality in your work or do you still need to improve in these aspects?

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