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Blog

“Inbound Marketing” is a catchy phrase amongst the business world nowadays and you have certainly heard about it already. But, what is Inbound Marketing? Keep Reading and you will find out. How and where it all started? When talking about Inbound Marketing, we must go back a few years because, as the big Marketing Guru, Peter Drucker says, the development of Inbound Marketing strategies have...
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If you have a blog or website, most likely you are already concerned about traffic because the convertion rate you achieve will depend directly on it. Then, for sure you have already done some research about different techniques to attract people and increase your traffic. You could have come along two ways: To generate organic traffic or purchase traffic? As we said on a previous...
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When we have our own blog or website, our biggest concern is traffic. This is because what really matters is that our content reaches a lot of people, following the links that we have in it and, last but not least, taking a decision around a “Call-to-action”. In order for this to happen we must have a lot of people interested in our content. If...
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Some years ago, different brands and companies were focused on the need to be online, which was strongly supported by Digital Marketing. Nowadays, every business, even small ones have their own website. We can say that focus changed, being the main target the online availability. This is what you get naturally with Content Marketing. But, what is Content Marketing? Content Marketing is the strategy to...
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A lot is said nowadays about working from home, acquiring autonomy. But have you ever wondered why so much interest in this? There are many points that explain this extreme interest but for sure the main reason people have to pursue working from home is the alternative and freedom feeling. Are we going to understand how to work from home? Psychological Factor: There are many...
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