Our minds are very complex, there’s no doubt about it. However, to what extent does the mind influence what we do in our daily lives? Can we use that information in affiliate marketing? The answer to this last question is for sure. Let’s check out some interesting features about mental triggers and understand how they work to use them to your advantage.

What is a mental trigger?

A mental trigger is a decision that your brain makes without you realizing it. These are those choices that we can call “unconscious”. Even though these choices are driven and influenced by many factors, we don’t feel that we are making a choice, so it goes completely unnoticed.

The main function of the mental triggers is to simplify processes, as it is a way to make those small daily choices “automatically”, saving energy so that our mind can focus on the most difficult decisions. Even if we wanted to, we wouldn’t be able to be aware of everything that goes through our brain. The effort would be so big that it would probably lead to mental exhaustion. So, that’s why the triggers are very positive.

Are you still unsure about what the triggers are? Think, then, for a moment, of everything you’ve done today. Did you stop to decide each thing, like, for example, how many times did you switch sides when you brushed your teeth? Of course not, you did thousands of things that you didn’t even notice. In many of them, there was not even a logical or coherent choice, but the influence of emotions, feelings and aspects acquired unconsciously.

What is the link between marketing and mental triggers?

Maybe, this thing about mental triggers it’s a novelty to you. However, it isn’t a novelty for brands. On the contrary, there are several studies about triggers and its relation to marketing and sales. But, how is it possible that marketing may have a sort of connection with triggers if they are completely unconscious? Well, marketing has studied this with huge dedication because it knows that a trigger is a persuasion tool, and it’s necessary to stimulate it.

If we continue to think about what the triggers are, we can conclude that marketing seeks, in some way, to make people choose a brand or product, almost without thinking, because they have already formed a good image of the brand in mind. This means that the purchase decision can become practically automated.

By studying the behaviour of groups, tastes and interests, marketing can understand some triggers. As they have a significant individual component, this is what brands should bet on. Offer “exclusive” products, make personalized approaches, capture the attention of each client without generalizing them. In this way, marketing will work the triggers in a personalized and responsible manner, achieving good results.

In general, we can say that our goal is for customers to make a positive mental association with our product. This, of course, is a major step towards the sale. In order to create good feelings about us in people, the purchase decision becomes practically automatic, as they already know who we are and have confidence in our work. The product becomes something known and not something that should be evaluated.