Why advertising on Twitter

Why advertising on Twitter

Twitter is yet one more tool available that could be used as a way of doing Digital Marketing. As far as the affiliate universe is concerned, it is possible to take big advantage of this social media. Many times, when thinking about social media, we do not relate it straight away to a commercial and professional use. Even more so, if we would have to mention a social media for communication, we will most likely say Facebook out the top of our heads. Which is true, but Twitter has also good possibilities in offer and it is worth knowing them.

Why […] Read more

Do you know what Storytelling is?

Do you know what Storytelling is?

Without a doubt, Digital Marketing brought a wide variety of concepts and tools. And each day there are more coming up, due to methodology and strategy constantly changing and updating themselves. Once of these is Storytelling, but are you aware of it and why you should use it? What Storytelling is? SLet’s find out its secrets.

What is Storytelling?

It is literally to tell a story. The name of the tool already gives us the basic meaning of the word, since whoever applies storytelling do tell stories, being also known as “storyteller”.

It is one of the techniques that belongs to Copywriting and […] Read more

What makes a successful blog?

What makes a successful blog?

If you search for a way to reach your goals or considering how makes and what makes a successful blog, you will find thousands of tips and technical must-follow rules. You will realize that is important to understand that in order to earn money through your blog, it is not just purchasing a domain, a template and off you go, just as you would with an entertainment system. Actually, there are many blogs, in all types and shapes, so it is a must that you understand your strengths and how to stand out from the competition. Let’s see some tips […] Read more

Learn how to do Copywriting

Learn how to do Copywriting

Nowadays, Copywriting is considered one of the two main components to achieve a product sale, due to the huge product offer available on the market. Nevertheless, at the end of the day, do you know what exactly is and how to do copywriting? Learn how to do copywriting.

What is Copywriting?

Copywriting could be defined as the production of content strategically planned out, with the main objective of reaching your audience of interest, to finalize a selling process. With this being said, we could resume that Copywriting searches for conversions through content.

Then, in order to reach the final stage (Sales), the copywriter […] Read more

Traffic or Conversion Rate?

Traffic or Conversion Rate?

For sure, if you have decided to go into the mysterious world of Digital Marketing, you may have already thought of this tittle. Actually there are many and all type of info about the subject, but when it’s time to make the call, thinking about the results and increase your conversion rate, what will you do? Answering this question could seem simple enough, but it is rather not. Let’s find out about a few considerations you must take into account. Traffic or Conversion Rate?

The importance of Traffic

On previous posts, we have wrote about what is traffic, how to generate it […] Read more

What is Inbound Marketing?

What is Inbound Marketing?

“Inbound Marketing” is a catchy phrase amongst the business world nowadays and you have certainly heard about it already. But, what is Inbound Marketing? Keep Reading and you will find out.

How and where it all started?

When talking about Inbound Marketing, we must go back a few years because, as the big Marketing Guru, Peter Drucker says, the development of Inbound Marketing strategies have been with us for very long, being able to set the example of Seth Godin´s Permission Marketing, back in 1999 as the starting point. In his theory, you could see that what we are looking at started […] Read more

How to purchase traffic to your blog

How to purchase traffic to your blog

If you have a blog or website, most likely you are already concerned about traffic because the convertion rate you achieve will depend directly on it. Then, for sure you have already done some research about different techniques to attract people and increase your traffic. You could have come along two ways: To generate organic traffic or purchase traffic? As we said on a previous post, there are many ways to increase organic traffic, but what if we go for purchasing it? Here we will show you what are your main options to purchase traffic and some basic characteristics for […] Read more

Learn how to increase blog traffic

Learn how to increase blog traffic

When we have our own blog or website, our biggest concern is traffic. This is because what really matters is that our content reaches a lot of people, following the links that we have in it and, last but not least, taking a decision around a “Call-to-action”. In order for this to happen we must have a lot of people interested in our content. If you are not yet entirely aware of these topics, don’t worry, we will explain them to you. Learn how to increase blog traffic.

What is traffic?

When we talk about traffic, we are talking about the amount […] Read more

Everything you need to know about Content Marketing

Everything you need to know about Content Marketing

Some years ago, different brands and companies were focused on the need to be online, which was strongly supported by Digital Marketing. Nowadays, every business, even small ones have their own website. We can say that focus changed, being the main target the online availability. This is what you get naturally with Content Marketing.

But, what is Content Marketing?

Content Marketing is the strategy to be used in order to produce different content, having them available to the potential customers a certain brand may have. This content must be available since the first contact the customer has with the brand, throughout the […] Read more

How to work from home and make money?

How to work from home and make money?

A lot is said nowadays about working from home, acquiring autonomy. But have you ever wondered why so much interest in this? There are many points that explain this extreme interest but for sure the main reason people have to pursue working from home is the alternative and freedom feeling. Are we going to understand how to work from home?

Psychological Factor:

There are many reasons that explain working from home to have become a trend. This being said, we would like to put the Psychological Factor in first place. As stated in our introduction, the feeling of freedom is most popular […] Read more