When we think about the work of affiliates, we hardly have in mind, as a first option, the creation of a website. And this is due to several factors, such as professional expectations, available budget, and personal interests of each one. However, there is also another reason that we want to highlight, which is the thought that creating a website is hard.
In fact, there are some difficulties, but there are also different alternatives. Some are more professional, complex, and expensive, and others are simpler, which can be adapted perfectly to your needs without being a stressful process.
Therefore, today we want to show you some interesting considerations, which may make you change this view a bit and understand that having a website can be a good opportunity for growth and professional development. After all, who doesn’t want to improve and grow within the scope of work, right?
So let’s get some questions answered together!
Website or Blog?
The first question you may have is: what to create, a website or a blog? To answer this question, it is necessary to understand that blogs and websites are different things, mainly because they fulfill different functions.
The website serves as a presentation. It means, who are you, what do you do, some method of contact, etc. A blog is a page designed exclusively for content production and sharing. In it, you can post articles, infographics, images and videos.
Is it a good option to have a website with a blog?
As we explained earlier, websites and blogs are different things, but they can complement each other! In fact, that is a great way to grow your affiliate venture, as you get to have a formal presentation of your work and, at the same time, leverage this same channel to showcase your work and share useful content with your followers. This strategy also helps increase the number of followers, as many will get to know you through the materials posted.
So, one of the divisions of your website will be the blog, in addition to the classics who we are, what we do, contact, among others.
How to create a website?
The most efficient and professional option is to create a website with the help of programmers and designers, but of course, this has its cost and, depending on the features, it can be high. However, depending on your requirements and needs, you can opt for simple and cheaper options, even opt for completely free tools.
As you can imagine, free platforms for creating websites have their limitations in terms of functionality. For example, your website’s domain will not be totally yours, as it will have the platform’s domain at the beginning and, only after that, the name you choose for the website. Still, these types of tools are very useful, especially if you’re just starting. These platforms have the advantage of being very simple to manipulate, so you can manage them yourself, make your choices, and have your own website. And over time, with more followers and other resources, you will be able to improve your site little by little.
To name some examples of tools, you can think of Google Sites or Wix Sites. With both, you can create your site from scratch and alone, choose various design aspects, colors, images, fonts, add buttons, and much more. Test what fits best for you, see which formats you like best, and get started.
Remember that your focus is content, so make good descriptions, post promotion images, share your promocode, tell your experience, etc. And never forget to leave at least one contact option. It can be a form, your email, WhatsApp, Skype, or different social networks you use.
Before your site even goes live, it’s important that you’ve placed a good amount of content and made divisions within it. In other words, that the website looks like a website. Otherwise, people who log in may think it’s not serious, not very useful, or an unreliable option. Think about the things that are most important to you on the sites you visit, and try to replicate them on yours.